PRESENT DAY is a Toronto-based gift box & basket company specializing in beautifully curated gift boxes featuring high-quality products from Canadian artisans and small businesses. Our goal is simple: to make thoughtful gifting effortless, meaningful, and memorable.
Present Day was originally founded by Sophia Pierro, whose vision was centered on supporting local makers through elevated packaging and carefully selected products. In July 2025, Present Day entered an exciting new chapter when it was acquired by Genina Brigden. Sophia chose to focus on growing her other business, Baa Baazar, which she is deeply passionate about. With the transition, Genina took over ownership to continue expanding Present Day while maintaining the brand’s original commitment to quality, creativity, and supporting Canadian makers.