PRESENT DAY is a Toronto-based gift box & basket company specializing in beautifully curated gift boxes featuring high-quality products from Canadian artisans and small businesses. Our goal is simple: to make thoughtful gifting effortless, meaningful, and memorable.
Present Day was originally founded by Sophia Pierro, whose vision was centered on supporting local makers through elevated packaging and carefully selected products. In July 2025, Present Day entered an exciting new chapter when it was acquired by Genina Brigden. Sophia chose to focus on growing her other business, Baa Baazar, which she is deeply passionate about. With the transition, Genina took over ownership to continue expanding Present Day while maintaining the brand’s original commitment to quality, creativity, and supporting Canadian makers.
Today, Present Day continues to offer thoughtfully curated gift boxes, corporate gifts, and custom gift sets for a wide range of occasions. From corporate gifting and client appreciation gifts to holiday gift boxes, housewarming gifts, and special celebrations, each gift is designed to make a lasting impression.
Every Present Day gift box features a selection of premium products sourced from local Canadian artisans, small-batch makers, and independent brands. We believe gifting should not only feel personal and thoughtful, but should also support the incredible small businesses that make Canada’s creative community so special.
Under Genina’s leadership, Present Day is continuing to grow with an expanded focus on corporate gifting, custom branded gift boxes, and Canada-wide gift delivery. Whether you're sending a single gift or organizing large-scale corporate gifting programs, our team works to ensure every gift arrives beautifully packaged and ready to delight the recipient.
At Present Day, we believe the best gifts tell a story — and we’re proud to help our customers celebrate life’s moments through thoughtful, beautifully curated gifts.
Thank you for supporting small businesses and Canadian makers.
Let us help you give a modern gift that also reflects your taste and style. Whether it's for a client or your closest friend, you can purchase our curated, ready-made gift boxes or we can collaborate with you to make something unique and memorable.